Jurnal Psikologi Proyeksi Vol. 7 No. 1 April 2012/Liana Anisa Leo dan Eka danta Jaya Ginting

KEPRIBADIAN CONSCIENTIOUSNESS DAN POST PURCHASE REGRET KONSUMEN

Liana Anisa Leo¹⁾ dan Eka Danta Jaya Ginting^2)*)

¹⁾²⁾ Departemen Psikologi Industri & Organisasi
Fakultas Psikologi Universitas Sumatera Utara, Medan

^*)E-mail: eka2@usu.ac.id

Abstrak

Penelitian ini bertujuan untuk melihat apakah tipe kepribadian conscientiousness berhubungan dengan post purchase regret pada konsumen.  Alat  ukur  yang  digunakan  dalam  penelitian  ini  adalah  skala  tipe kepribadian conscientiousness skala post purchase regret. Skala tipe kepribadian conscientiousness disusun oleh peneliti  berdasarkan komponen-komponen yang membentuk  tipe  kepribadian  conscientiousness yang  dikemukakan  oleh  John, Robins  &  Pervin  (2008)  yaitu  order,  achievement  striving,  dutifulness,  self discipline, competence dan deliberation. Sedangkan skala post purchase regret disusun berdasarkan komponen-komponen post purchase regret yang diadaptasi dari  Lee  dan  Cotte  (2009)  yaitu  outcome  regret dan  process  regret.  Jumlah responden  yang  dilibatkan   dalam  penelitian  ini  sebanyak  101  orang  yang diperoleh melaluli teknik purposive sampling. Hasil  penelitian  dengan  menggunakan  analisis  Kendall-Tau menunjukkan  bahwa terdapat hubungan yang signifikan antara tipe kepribadian conscientiousness dengan post purchase regret. Dengan kata lain, tipe kepribadian conscientiousness merupakan salah satu faktor yang mengurangi post purchase regret.

Kata kunci: Tipe Kepribadian Conscientiousness, Post Purchase Regret

CONSCIENTIOUSNESS PERSONALITY TYPE AS A PREDICTOR OF POST PURCHASE REGRET

Abstract

The aim of this research is to investigate the level of correlation between conscientiousness personality type and post purchase regret on consumer. The measurement tool that was used in this research is conscientiousness personality type scale and post purchase regret  scale.  Conscientiousness  personality  type  scale  arranged  by  researcher according to conscientiousness personality type  components proposed by John, Robins  & Pervin  (2008), that  is  order, achievement  striving,  dutifulness,  self discipline,  competence  dan  deliberation.  Whereas  post  purchase  regret  scale arranged by researcher according to post purchase regret components which was adapted from Lee dan Cotte (2009) work, that is outcome regret dan process regret. The number of respondent was 101 people that collected by technique of purposive sampling. Using Kendall-Tau analyses, the result of this study shows that there was a significant relationship between conscientiousness personality type and post purchase regret. Conscientiousness personality could decreased  post purchase regret.

Keywords: Conscientiousness Personality Type, Post Purchase Regret.

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